Branding Aesthetic

Interview target audience/usersIn our last phase of this project we did audience research to get to know our users. We studied analytics and  the results of user feedback and interviews. We  looked for patterns within groups of users. We then used this information to create User Personas. It’s these personas and the picture they paint of our primary users, that we’ll refer to throughout the design process while we’re making key decision-making on this project. We combed through the data and the interviews, and summed it up with 3 user types. The three user personas were created from patterns and trends that occurred commonly in user interviews and surveys. The information is grouped by user type. We can now design for our primary user, and accommodate the secondary user.