International Education Week
International Education Week (IEW), November 18-22, 2019, is an opportunity to celebrate the benefits of international education and exchange worldwide. This joint initiative of the U.S. Department of State and the U.S. Department of Education is part of our efforts to promote programs that prepare Americans for a global environment and attract future leaders from abroad to study, learn, and exchange experiences.
Hi-Fi Prototype
Content Inventory
Branding Aesthetic
Interview target audience/usersIn our last phase of this project we did audience research to get to know our users. We studied analytics and the results of user feedback and interviews. We looked for patterns within groups of users. We then used this information to create User Personas. It’s these personas and the picture they paint of our primary users, that we’ll refer to throughout the design process while we’re making key decision-making on this project. We combed through the data and the interviews, and summed it up with 3 user types. The three user personas were created from patterns and trends that occurred commonly in user interviews and surveys. The information is grouped by user type. We can now design for our primary user, and accommodate the secondary user.
Challenges
- Spread awareness about IEW.
- Create a visually appealing layout.
- Have a place where users can find promotional graphics, posters, and social media assets for download with ease.
Outcome
Since the launch, it has increased IEW participation by 47% since 2015. IEW branding is now able to be more consistent because assets are clearly labeled and easy to retrieve from the site.